Animation app ads: real examples

What animation app ads look like

Animated ads use illustration or motion graphics instead of filmed footage. They suit apps whose value is easier to draw than to film, and they stand out in a feed full of faces.

In the Adlist library, animation ads typically run about 25 seconds, and 67% finish their hook within the first three seconds. The hooks they lean on most are educational, explainer and entertainment. They show up most for Education, Games and Music apps.