Skit app ads: real examples

What skit app ads look like

Skit ads are short scripted scenes, often with two characters, that act out the problem the app solves. They entertain first and sell second, so they feel native to the feed.

In the Adlist library, skit ads typically run about 31 seconds, and 75% finish their hook within the first three seconds. The hooks they lean on most are skit, gameplay and announcement. They show up most for Health and Fitness, Games and Productivity apps.