UGC app ads: real examples
What UGC app ads look like
UGC (user-generated content) ads look like a regular person’s post: someone films themselves on their phone, talks to camera and shows the app in their own life. They borrow the trust of a friend’s recommendation rather than the polish of a brand ad.
In the Adlist library, UGC ads typically run about 14 seconds, and 71% finish their hook within the first three seconds. The hooks they lean on most are relatable, showcase and skit. They show up most for Health and Fitness, Lifestyle and Education apps.
UGC ads to study
FahloLifestyle“Just realized that the bracelet I’m literally about to talk about… the kid I nanny took it off, and it’s still at her house.”Unboxing · UGC · 1:44 · 71.5M views
TolanHealth & Fitness“my favorite animal is me using my tolan as a therapist”Meme · UGC · 0:24 · 69.3M views
EQUALSMusic“When a single song starts an entire convo on Equals”Meme · UGC · 0:11 · 48.9M views
SeatGeekEntertainment“I just got back from the Morgan Wallen concert, and that was insane.”Recommendation · UGC · 0:21 · 47.6M views- EQUALSMusic“Me and the boy I met on Equals: we bonded forever over our music taste.💕”Meme · UGC · 0:05 · 44.6M views
SincerelyLifestyle“how it feels receiving anonymous letters from strangers on this venting app”Aspirational · UGC · 0:14 · 42.1M views
StatusGames“BTW: there’s literally a game where you are the celebrity and your celebrity crush is the one obsessed with you”Bold claim · UGC · 0:14 · 37.1M views
Lemon8Lifestyle““You look happier.” “Thanks. I found the best girly app.””Skit · UGC · 0:19 · 31.1M views- SincerelyLifestyle“How it feels receiving anonymous letters from strangers on this venting app”Relatable · UGC · 0:23 · 30.1M views
MannaLifestyle“You’re telling me they made a Duolingo for Christians?!!”Reaction · UGC · 0:09 · 28.7M views
CoverstarSocial“What is your favorite app?”Testimonial · UGC · 1:46 · 27.7M views- Glam AIPhoto & Video“never saw myself with the right makeup routine 😭”Transformation · UGC · 0:06 · 23.1M views
QuillBotProductivity“This is a must use school hack📚✏️”Tip · UGC · 0:13 · 21.1M views
SoundscapeHealth & Fitness“Ah, ah, don’t even think about it.”Skit · UGC · 0:32 · 19.9M views
HavenLifestyle“pov: you use Haven so you’re always mesmerized by your screen 🥹🥹🥹”Showcase · UGC · 0:07 · 19.8M views- TolanHealth & Fitness“Jelly, how do I make an acorn squash easier to cut?”Demo · UGC · 0:43 · 18.9M views
Paper.io 2Games“whenever i get a facetime notification when it’s my designated rot in bed and game time 🙄🙄🙄”Relatable · UGC · 0:08 · 16.7M views- Parakeet AIProductivity“why does her interview look so easy 😭”Skit · UGC · 0:24 · 15.3M views
ProactorProductivity“Save my bestie in her interview 🥀”Skit · UGC · 0:14 · 15.3M views
TallerHealth & Fitness“WANT TO BE TALLER⁉️ (I was stuck at 178cm)”Listicle · UGC · 0:21 · 13.4M views
OncePhoto & Video“We gave every guest a camera instead of hiring more photographers…”Storytime · UGC · 0:23 · 13.1M views
Humans AnonymousHealth & Fitness“me trying to prioritize my mental health but I have nobody to talk to but then I remember that this app exists.”Relatable · UGC · 0:10 · 12.7M views
Social WizardLifestyle“Oh my god, you are hot.”Skit · UGC · 1:01 · 12.2M views
ReciMeFood & Drink“UMMM you’re telling me I’ve been screenshotting all the recipes I find on TikTok for YEARS when this exists?”Reaction · UGC · 0:12 · 11.7M views
EyepicPhoto & Video“We stopped her on the street to show how her eyes REALLY look 👀”Street interview · UGC · 0:12 · 11.6M views
GetaheadBusiness“What are you doing? How much you make?”Street interview · UGC · 1:23 · 11.4M views
TripBFFTravel“paris girls are you OKAY???”Reaction · UGC · 0:16 · 11M views
AcneTrackHealth & Fitness“„Just clean your skin“”Before / After · UGC · 0:19 · 10.8M views
LocketSocial“i found the PERFECT app for long distances besties”Reaction · UGC · 0:13 · 10.5M views
GizmoEducation“POV: the study tiktokers were right”Before / After · UGC · 0:10 · 9.9M views- Humans AnonymousHealth & Fitness“me after I haven’t used the Human anonymous app in a while.”Meme · UGC · 0:13 · 9.8M views
- TolanHealth & Fitness“POV: you have an exam TOMORROW and HATE studying alone”Demo · UGC · 0:44 · 9.5M views
- LunaLifestyle“when i’m laughing with her then i realize i’ve never been so happy with someone in my life”Meme · UGC · 0:10 · 9.4M views
MicoGraphics & Design“my phone is always cute with mico”Showcase · UGC · 0:46 · 8.5M views
OstaFood & Drink“Let’s make garlic Parmesan cheeseburger bombs that are so easy, so good and take under 15 minutes to make.”Recipe · UGC · 0:27 · 8.4M views
CoconoteEducation“pov you finish studying 3 hours early because the girl next to you was studying on coconote”Skit · UGC · 0:07 · 8.2M views
Browse the whole library to filter by app, category, network and length.