Relatable hooks in app ads
What relatable hooks are
Relatable hooks name a feeling or habit the viewer recognises in themselves, so the first reaction is “that’s me”. The app then appears as the fix for that shared problem.
In the Adlist library, ads with a relatable hook typically run about 9 seconds, and 73% finish their hook within the first three seconds. They’re most often shot as UGC, screen recording and photo carousel videos. They show up most for Health and Fitness, Productivity and Lifestyle apps.
Relatable hook examples
SincerelyLifestyle“How it feels receiving anonymous letters from strangers on this venting app”Relatable · UGC · 0:23 · 30.1M views
HowboutSocial“me checking my friend’s shared calendar every day to make silly lil plans together 🤪🤪”Relatable · Green screen · 0:06 · 21.4M views
Paper.io 2Games“whenever i get a facetime notification when it’s my designated rot in bed and game time 🙄🙄🙄”Relatable · UGC · 0:08 · 16.7M views
BePresentProductivity“biggest red flag is a guy who spends too much time on his phone”Relatable · Photo carousel · 0:15 · 15.1M views- BePresentProductivity“pov: you’re so addicted to your phone that…”Relatable · Photo carousel · 0:18 · 14.4M views
Humans AnonymousHealth & Fitness“me trying to prioritize my mental health but I have nobody to talk to but then I remember that this app exists.”Relatable · UGC · 0:10 · 12.7M views- Humans AnonymousHealth & Fitness“When you just want somewhere safe to vent without getting invalidated then find this app:”Relatable · UGC · 0:21 · 8.1M views
FocustownProductivity“this is your sign to invite your friends to study together online in a train”Relatable · UGC · 0:13 · 5M views
Blank SpacesProductivity“When I finally turn my phone into a dumb phone and become the most productive version of myself”Relatable · UGC · 0:10 · 4.8M views
StompersHealth & Fitness“when you’re on your 4th walk of the day bc your friends thought it’d be a good idea to start a weekly step competition where loser buys coffee on Monday 😭”Relatable · UGC · 0:10 · 4.5M views- Blank SpacesProductivity“day 10 of using my iphone as a dumb phone”Relatable · UGC · 0:07 · 4.5M views
BloomFinance“had a good day until someone my age said they’re already investing in stocks and saving money”Relatable · UGC · 0:05 · 4.3M views
DitchFinance“i wish it was socially acceptable to ask ppl how they’re paying for things like ur apartment is so nice??? U go out to eat 3 times a week?? How?? Are you in debt???”Relatable · UGC · 0:06 · 4M views
AistoteEducation“POV: you finish memorizing your whole exam in just 31 minutes because the guy next to you at the library was using the Aistote method…”Relatable · UGC · 0:05 · 3.7M views
StrongerHealth & Fitness““Your life revolves around the gym””Relatable · UGC · 0:08 · 2.9M views
FloHealth & Fitness“I have been with my boyfriend for almost a year now...”Relatable · Photo carousel · 0:09 · 2.4M views
SeatGeekEntertainment“us when the billie tickets from seatgeek weren’t fake”Relatable · UGC · 0:14 · 2.1M views- BloomFinance“is it normal to be 20 and have basically nothing saved or invested rn”Relatable · UGC · 0:06 · 1.9M views
ClearTokSocial“The feeling of finally deleting all my reposts”Relatable · Screen recording · 0:12 · 1.7M views
Lox ClubDating“me looking for a way to meet great Jewish guys”Relatable · UGC · 0:10 · 1.7M views
Yoru StudiosBooks“There’s a girl right now with no boyfriend, no husband, girlfriend or situationship just sitting at home reading about men kiss”Relatable · UGC · 0:05 · 1.6M views
StressWatchHealth & Fitness“Me after buying an Apple watch just to have this app 🤭🤭🤭”Relatable · UGC · 0:10 · 1.4M views- FloHealth & Fitness“The only good thing about Day 1 is Flo turning pink 💕💖💗”Relatable · Screen recording · 0:07 · 1.3M views
- BloomFinance“had a good day until another couple our age said they have $5k invested and they’re planning a trip to italy. we’re still debating if we should order takeout or not”Relatable · UGC · 0:05 · 1.1M views
Minutes AIProductivity“Yeah I’m gonna fail😭…”Relatable · UGC · 0:09 · 1.1M views
ErlyHealth & Fitness“Finally getting out of bed cause I have to take a pic of my damn toothbrush💀”Relatable · UGC · 0:11 · 1M views
OutsideLifestyle“POV: your long distance bf made you download this to stay closer”Relatable · UGC · 0:08 · 901.9K views
ShelfSocial“me with the ipad i told my parents i needed for school”Relatable · UGC · 0:13 · 874.4K views
CravrHealth & Fitness““Please eat for me 🥹” Wrong ed ho”Relatable · UGC · 0:09 · 850.5K views
SimmyEntertainment“Forgot I turned on clingy mode on the Off Campus game and was so confused for a second”Relatable · UGC · 0:08 · 754.2K views
ZutobiEducation“Taking a pic of someone who is about to pass their driving test”Relatable · UGC · 0:05 · 742.8K views
Gratitude PlusHealth & Fitness“when I’m surrounded by negative ppl but remember that this app exists”Relatable · Screen recording · 0:13 · 708.1K views
OvercomerHealth & Fitness“Beating lust as a teenager has to be one of the hardest things ever.”Relatable · UGC · 0:10 · 585.6K views- OutsideLifestyle“I knew I liked him when I agreed to make long distance work if it meant I got to be with him”Relatable · UGC · 0:08 · 582.4K views
StardustHealth & Fitness“was screen sharing in a zoom meeting with 47 people and my period app sent this notification 💀”Relatable · UGC · 0:06 · 515.3K views
FitdropSocial“POV: you made dress to impress IRL and get to rate your friends daily outfits 😭😭”Relatable · UGC · 0:11 · 472.6K views
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