Street interview hooks in app ads

What street interview hooks are

Street-interview hooks stop strangers with a question on camera. The unscripted answers feel real, and the app often comes up as the answer or the prize.

In the Adlist library, ads with a street interview hook typically run about 49 seconds, and 100% finish their hook within the first three seconds. They’re most often shot as UGC videos. They show up most for Business, Photo and Video and Social Networking apps.