Listicle hooks in app ads
What listicle hooks are
Listicle hooks promise a numbered list, such as “5 apps that…” or “3 things I wish I knew”. The count sets expectations and keeps people watching to the end.
In the Adlist library, ads with a listicle hook typically run about 24 seconds, and 97% finish their hook within the first three seconds. They’re most often shot as photo carousel, UGC and talking head videos. They show up most for Health and Fitness, Lifestyle and Productivity apps.
Listicle hook examples
Macaron AILifestyle“Glow-Up in One Month 📈”Listicle · Photo carousel · 0:21 · 159M views- Macaron AILifestyle“Glowup in next 6 months 📈”Listicle · Photo carousel · 0:27 · 154.2M views
Success FitnessFood & Drink“soups to make this fall”Listicle · Photo carousel · 1:00 · 27.3M views
Goodie AIHealth & Fitness“HIGH PROTEIN FINDS FROM COSTCO”Listicle · Photo carousel · 0:38 · 19.2M views
TallerHealth & Fitness“WANT TO BE TALLER⁉️ (I was stuck at 178cm)”Listicle · UGC · 0:21 · 13.4M views
BooklyBooks“Apps for book lovers 📚 Pt.2”Listicle · Photo carousel · 0:27 · 12.3M views
SomaHealth & Fitness“My top core exercises that ACTUALLY build my abs”Listicle · Photo carousel · 0:24 · 4.6M views
PattrnProductivity“6 harsh truths that finally made me grow up”Listicle · Photo carousel · 0:21 · 3.3M views
Gloss Nail ArtLifestyle“Baby blue Nail inspo”Listicle · Photo carousel · 0:27 · 2.8M views
GymeoHealth & Fitness“5 things to AVOID if you want to gain muscle”Listicle · Photo carousel · 0:18 · 2.1M views
AirclubTravel“don’t book your flight yet! (do it like this)”Listicle · Talking head · 1:15 · 2M views
ArrowHealth & Fitness“The ultimate pull day”Listicle · Photo carousel · 0:24 · 1.9M views
OasisHealth & Fitness“These are the worst waters we tested in 2025.”Listicle · Talking head · 0:58 · 1.8M views
SortdShopping“Finding viral Pinterest outfits, so you don’t have to!”Listicle · Slideshow · 0:27 · 1.4M views- ArrowHealth & Fitness“Consistency”Listicle · Photo carousel · 0:24 · 1.3M views
LilaHealth & Fitness“If your mom’s in PERIMENOPAUSE, this will change how you see her”Listicle · Photo carousel · 0:21 · 1.3M views
NebulaLifestyle“HOT COUPLES”Listicle · Photo carousel · 0:15 · 1.3M views
QuizletEducation“10/10 questions to see if your bf ACTUALLY likes you 😽”Listicle · Talking head · 0:48 · 1.2M views
PreciousLifestyle“Charts I lived by as a first time mama!”Listicle · Photo carousel · 0:24 · 1.2M views
HuggersHealth & Fitness“Signs that you have high functioning anxiety”Listicle · Photo carousel · 0:18 · 1.2M views
AlboProductivity“how to become the best version of yourself”Listicle · Photo carousel · 0:33 · 1.1M views
PayMeFinance“companies getting sued rn for leaking your data:”Listicle · UGC · 0:06 · 1M views
WorldpackersTravel“10 WORLDPACKERS experiences to escape the winter”Listicle · Photo carousel · 0:33 · 916.3K views
Scratch AISports“12 Golf Tips For Beginners”Listicle · Photo carousel · 0:42 · 578.6K views- Scratch AISports“7 Realizations That Will Make You Better at Golf”Listicle · Photo carousel · 0:27 · 522.7K views
FoodvisorHealth & Fitness“snacks for the girls who love to eat but wanna tone up”Listicle · UGC · 0:34 · 436.7K views
Ascend AIHealth & Fitness“How to ascend for this year’s winter arc”Listicle · Photo carousel · 0:21 · 417.3K views
PixaProductivity“everything I tracked in my life in 2025”Listicle · Photo carousel · 0:20 · 416K views
CodibookShopping“Outfit ideas based on your MBTI type? (INFP edition)”Listicle · Photo carousel · 0:15 · 406.8K views
QuestBusiness“WEIRDEST things i got HIRED to do in SG 👀😳”Listicle · Photo carousel · 0:15 · 351.6K views
Browse the whole library to filter by app, category, network and length.