Aspirational hooks in app ads
What aspirational hooks are
Aspirational hooks show the life or result the viewer wants, such as a calmer routine or a fitter body, and tie the app to getting there.
In the Adlist library, ads with an aspirational hook typically run about 14 seconds, and 60% finish their hook within the first three seconds. They’re most often shot as UGC and talking head videos. They show up most for Lifestyle, Health and Fitness and Social apps.
Aspirational hook examples
SincerelyLifestyle“how it feels receiving anonymous letters from strangers on this venting app”Aspirational · UGC · 0:14 · 42.1M views
CoverstarSocial“POV: me and my bestie hop on a trend and it goes viral”Aspirational · UGC · 0:11 · 8.1M views
Couple360Lifestyle“its raining outside, we are living together, watching random videos, its weekend, and we cuddling in our bed”Aspirational · UGC · 0:30 · 4.5M views
ClosetlyLifestyle“POV: it’s easy to get dressed every morning”Aspirational · UGC · 0:09 · 4.4M views- Couple360Lifestyle““Imagine” us spending our time like this”Aspirational · UGC · 0:21 · 3.7M views
ShimmerLifestyle“J wants to fix things with me before the year ends”Aspirational · UGC · 0:08 · 2.7M views- ShimmerLifestyle“J knows deep down that we’re meant to be together”Aspirational · UGC · 0:07 · 1.4M views
StellaHealth & Fitness“Universe, make the girl on the other side of the screen that rich friend…”Aspirational · Talking head · 0:38 · 384.1K views
Insight TimerHealth & Fitness“Don’t forget to look around and appreciate the things that are going right as well”Aspirational · UGC · 0:13 · 312.1K views
Professor CuriousEducation“manifesting 5 on all your APs. Don’t skip, doing this for you.”Aspirational · UGC · 0:26 · 117.9K views
Browse the whole library to filter by app, category, network and length.