Question hooks in app ads
What question hooks are
Question hooks open by asking the viewer something directly. A good question makes people answer it in their head, and stay for the reveal.
In the Adlist library, ads with a question hook typically run about 7 seconds, and 50% finish their hook within the first three seconds. They’re most often shot as UGC videos. They show up most for Health and Fitness, Lifestyle and Social apps.
Question hook examples
SkanHealth & Fitness“baddie to baddie: what’s something that made your face card go to “omg who is she” ethereal otherworldly kind of beauty”Question · UGC · 0:08 · 6.4M views
Prayer LockLifestyle“what if your phone FORCED you to pray before using social media??”Question · UGC · 0:06 · 2.4M views
StardustHealth & Fitness“girl to girl What is the most obvious sign that your period is about to start?”Question · UGC · 0:07 · 2.1M views
Campus Creator ClubSocial“please drop summer side hustles to make money this summer”Question · UGC · 0:06 · 1M views
Vent NowHealth & Fitness“baddie to baddie, if you’re in a healthy relationship, what’s something you had to learn NOT to take personally??”Question · UGC · 0:08 · 403.4K views
BloomFinance“i’m 23 with $2,100 in savings $198 in checking and $0 in debt am i fine??”Question · UGC · 0:06 · 358.7K views
Browse the whole library to filter by app, category, network and length.