Educational hooks in app ads
What educational hooks are
Educational hooks lead with a fact or explanation the viewer didn’t know, and position the app as the place to learn or act on it.
In the Adlist library, ads with an educational hook typically run about 56 seconds, and 50% finish their hook within the first three seconds. They’re most often shot as talking head, animation and UGC videos. They show up most for Education, Health and Fitness and Travel apps.
Educational hook examples
PaltecaEducation“How secret agents learn Spanish so quickly”Educational · Talking head · 0:56 · 17.7M views
Legacy AcademyEducation“Motivation vs. discipline”Educational · Animation · 0:11 · 17.7M views- Legacy AcademyEducation“Action vs. words”Educational · Animation · 0:10 · 12.9M views
Gratitude PlusHealth & Fitness“Reminder: 2 minutes of gratitude a day rewires your brain chemistry and apps like this exist”Educational · Screen recording · 0:16 · 4.2M views
ParrotEducation“Crash out phrases in Spanish”Educational · UGC · 0:56 · 2.7M views
BenableLifestyle“Let’s get you your first brand deal.”Educational · Talking head · 0:42 · 2.7M views
TravelArrowTravel“Do NOT book a cruise (before watching this first 🛳️)”Educational · Talking head · 1:12 · 2M views
Stars AlignSocial Networking“How To Become Magnetic Using Your Venus Sign”Educational · Green screen · 1:03 · 2M views- PaltecaEducation“How girl learned to speak 5 Languages in her 20’s”Educational · Talking head · 1:13 · 1.6M views
KicksyHealth & Fitness“Pregnancy weeks to months”Educational · Photo carousel · 0:06 · 1.2M views
PraktikaEducation“Can you speak English?”Educational · UGC · 0:21 · 887.5K views- TravelArrowTravel“DO NOT book another flight ✈️ (BEFORE WATCHING THIS FIRST)”Educational · Talking head · 1:24 · 402.3K views
FoodvisorHealth & Fitness“I figured out why my calorie deficit wasn’t working, and it changed everything.”Educational · Talking head · 2:02 · 356K views
Insight TimerHealth & Fitness“I wish more women knew that breathing in for 3 and out for 6 is the most effective way to quickly shift from anxiety to calm”Educational · UGC · 0:11 · 187.8K views
GrowHealth & Fitness“Collarbones are visible before you’re 16, you’ll probably be 1.90 m tall.”Educational · Animation · 0:21 · 74.4K views
ResetProductivity“You’re not lazy or unmotivated. Your prefrontal cortex activity is just low.”Educational · Talking head · 2:02 · 61.7K views
Browse the whole library to filter by app, category, network and length.