Meme hooks in app ads
What meme hooks are
Meme hooks borrow a format the viewer already knows from the feed, with a familiar caption style, sound or template, and bend it to the app’s use case.
In the Adlist library, ads with a meme hook typically run about 9 seconds, and 92% finish their hook within the first three seconds. They’re most often shot as UGC, screen recording and photo carousel videos. They show up most for Health and Fitness, Education and Productivity apps.
Meme hook examples
TolanHealth & Fitness“my favorite animal is me using my tolan as a therapist”Meme · UGC · 0:24 · 69.3M views
EQUALSMusic“When a single song starts an entire convo on Equals”Meme · UGC · 0:11 · 48.9M views- EQUALSMusic“Me and the boy I met on Equals: we bonded forever over our music taste.💕”Meme · UGC · 0:05 · 44.6M views
StrongerHealth & Fitness““Do you even train legs?””Meme · Photo carousel · 0:06 · 32.1M views
Pingo AIEducation“How do you say father in Japanese?”Meme · Screen recording · 0:17 · 23.9M views
Humans AnonymousHealth & Fitness“me after I haven’t used the Human anonymous app in a while.”Meme · UGC · 0:13 · 9.8M views- LunaLifestyle“when i’m laughing with her then i realize i’ve never been so happy with someone in my life”Meme · UGC · 0:10 · 9.4M views
AI Baby GeneratorPhoto & Video““nah i don’t wanna know what me and my bf baby will look like””Meme · Screen recording · 0:17 · 4.4M views
RoutinsieProductivity“Behind every hot girl is a Google calendar that is holding her entire life together.”Meme · UGC · 0:06 · 3.9M views
DAWGHealth & Fitness“Bro: “Don’t worry, she won’t change me at all””Meme · Screen recording · 0:08 · 3.2M views
PhotomathEducation““how did you pass math?””Meme · UGC · 0:08 · 3M views
ZestrSocial Networking“me… you… us”Meme · Photo carousel · 0:06 · 2.7M views- Pingo AIEducation“Say with me! I want a big Coke!”Meme · Screen recording · 0:09 · 2.4M views
- ZestrSocial Networking“everybody else feb 14”Meme · Photo carousel · 0:12 · 2.4M views
QuillBotProductivity“If I had to speak about love”Meme · Photo carousel · 0:06 · 2.2M views
TimeroProductivity“When you realize your friend MIGHT not make it 😭😭😭”Meme · Photo carousel · 0:06 · 2.1M views
GlowviaHealth & Fitness“‘hair doesn’t matter’”Meme · Edit · 0:14 · 1.9M views
Quizard AIEducation“When ChatGPT won’t solve your homework…”Meme · Green screen · 0:07 · 1.9M views
QuivlyUtilities“Pov: You can now transfer your TikTok stickers to WhatsApp”Meme · Screen recording · 0:20 · 1.6M views- DAWGHealth & Fitness“bro: “my life will be destroyed if she leaves me””Meme · Screen recording · 0:08 · 1.6M views
- AI Baby GeneratorPhoto & Video“My biggest crush😍”Meme · Screen recording · 0:09 · 915.5K views
EssemblLifestyle“Guys, I just made a website called… Yeah, well, he made it.”Meme · UGC · 0:23 · 502.2K views
SkanHealth & Fitness“yes drink water sleep 7-8 hours use skan stop picking at ur face u now have glowy skin”Meme · UGC · 0:06 · 478.8K views
ReloadHealth & Fitness“Bro: “A girl is all I need” What bro actually needs:”Meme · Screen recording · 0:16 · 411.4K views
KindroidEntertainment“POV: You finally get over C.ai”Meme · UGC · 0:11 · 286.7K views
Browse the whole library to filter by app, category, network and length.