Photo carousel app ads: real examples
What photo carousel app ads look like
Photo carousels are swipeable slides instead of a video: a hook on the first image, then a few frames that make the point. They’re quick to make and easy to test, which is why apps run so many of them.
In the Adlist library, photo carousel ads typically run about 18 seconds, and 98% finish their hook within the first three seconds. The hooks they lean on most are listicle, before / after and showcase. They show up most for Health and Fitness, Lifestyle and Productivity apps.
Photo carousel ads to study
Macaron AILifestyle“Glow-Up in One Month 📈”Listicle · Photo carousel · 0:21 · 159M views- Macaron AILifestyle“Glowup in next 6 months 📈”Listicle · Photo carousel · 0:27 · 154.2M views
Kapi CamPhoto & Video“app: KAPI filter: Nokia”Showcase · Photo carousel · 0:09 · 68.1M views
StrongerHealth & Fitness““Do you even train legs?””Meme · Photo carousel · 0:06 · 32.1M views
Success FitnessFood & Drink“soups to make this fall”Listicle · Photo carousel · 1:00 · 27.3M views
PecraPhoto & Video““She edits her photos too much””Before / After · Photo carousel · 0:06 · 19.7M views
Goodie AIHealth & Fitness“HIGH PROTEIN FINDS FROM COSTCO”Listicle · Photo carousel · 0:38 · 19.2M views
BePresentProductivity“biggest red flag is a guy who spends too much time on his phone”Relatable · Photo carousel · 0:15 · 15.1M views- BePresentProductivity“pov: you’re so addicted to your phone that…”Relatable · Photo carousel · 0:18 · 14.4M views
- CareSkinHealth & Fitness“if your skin looks like this rn”Before / After · Photo carousel · 0:12 · 12.5M views
BooklyBooks“Apps for book lovers 📚 Pt.2”Listicle · Photo carousel · 0:27 · 12.3M views- StrongerHealth & Fitness“I won the breakup”Before / After · Photo carousel · 0:06 · 8.9M views
Bible BFFLifestyle“Just found out there’s a girl who read the entire Bible like she’s spilling tea and put it on an app”Reaction · Photo carousel · 0:10 · 6.5M views
HingeLifestyle““i hate dating apps, i’ll never meet anyone on there.””Storytime · Photo carousel · 0:12 · 4.7M views
SomaHealth & Fitness“My top core exercises that ACTUALLY build my abs”Listicle · Photo carousel · 0:24 · 4.6M views
SymmetryHealth & Fitness“I went from zero... To my own hero”Before / After · Photo carousel · 0:20 · 3.3M views
PattrnProductivity“6 harsh truths that finally made me grow up”Listicle · Photo carousel · 0:21 · 3.3M views
TolanHealth & Fitness“smart people aren’t disciplined.. they are obsessed.”Motivation · Photo carousel · 0:06 · 3.3M views
Gloss Nail ArtLifestyle“Baby blue Nail inspo”Listicle · Photo carousel · 0:27 · 2.8M views
ZestrSocial Networking“me… you… us”Meme · Photo carousel · 0:06 · 2.7M views
FloHealth & Fitness“I have been with my boyfriend for almost a year now...”Relatable · Photo carousel · 0:09 · 2.4M views- ZestrSocial Networking“everybody else feb 14”Meme · Photo carousel · 0:12 · 2.4M views
Budget BestieFinance“peek at my savings”Showcase · Photo carousel · 0:18 · 2.2M views
QuillBotProductivity“If I had to speak about love”Meme · Photo carousel · 0:06 · 2.2M views
GymeoHealth & Fitness“5 things to AVOID if you want to gain muscle”Listicle · Photo carousel · 0:18 · 2.1M views
TimeroProductivity“When you realize your friend MIGHT not make it 😭😭😭”Meme · Photo carousel · 0:06 · 2.1M views
ArrowHealth & Fitness“The ultimate pull day”Listicle · Photo carousel · 0:24 · 1.9M views
Tone AIHealth & Fitness“i think i want to loose a few pounds”Before / After · Photo carousel · 0:09 · 1.6M views- ArrowHealth & Fitness“Consistency”Listicle · Photo carousel · 0:24 · 1.3M views
CitrusPhoto & Video“Tuts on how to get clean pictures”Tutorial · Photo carousel · 0:16 · 1.3M views
LilaHealth & Fitness“If your mom’s in PERIMENOPAUSE, this will change how you see her”Listicle · Photo carousel · 0:21 · 1.3M views
ibis Paint XGraphics & Design“TUTORIAL HOW TO ANIMATE IN IBIS PAINT”Tutorial · Photo carousel · 0:16 · 1.3M views
NebulaLifestyle“HOT COUPLES”Listicle · Photo carousel · 0:15 · 1.3M views
AcneTrackHealth & Fitness“Thanks to the app my skin can finally glow😍”Before / After · Photo carousel · 0:15 · 1.2M views
KicksyHealth & Fitness“Pregnancy weeks to months”Educational · Photo carousel · 0:06 · 1.2M views
PreciousLifestyle“Charts I lived by as a first time mama!”Listicle · Photo carousel · 0:24 · 1.2M views
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